Employer Perceptions of Online Degrees (Part 4)
Discussion and Implications for Further Research
This literature review spanning nearly seven years largely suggests that there still may be a marked stigma attached to online degrees throughout the hiring process within those industries studied. In summary, all scholarly research to date has concluded that the “gatekeepers” have an overall negative perception about online degrees. This was particularly evident at the level of a bachelor’s degree for those seeking an entry-level position (Adams & DeFleur, 2006). In the healthcare arena, the results were mixed. Chaney (2002) found that the perception, if not the hiring behavior, gave equal weight to online versus traditional degrees. Adams et al (2007) found a clear bias toward traditional degrees. When examining the hiring in academia for tenured faculty positions, the studies found that traditional degrees were viewed more favorably then online degrees (Adams & DeFleur, 2006; Flowers & Baltzer, 2006). The exception in higher education appears in the hiring practices in community colleges, which displayed openness to online degrees of potential candidates and hires (Guendoo, 2007, 2008).
On the other hand, Russell’s (2001) annotated bibliography consisting of 355 research reports, summaries and papers regarding quality of distance learning tout the comparability and, occasionally, superiority of online education. Perhaps as more potential employees attain their degrees online, acceptance will increase. However, if potential employers continue to harbor negative perceptions about candidate’s online degree credentials, quality of the actual learning and work experiences may take a back seat to these preconceptions throughout the hiring process.
Continued research in this area will provide insight for expanding student accessibility to quality online higher education, provide information to develop employer/recruiter education workshops (what to look for, how to break down any unfounded biases), continuing program improvement, and executing effective and ethical marketing practices (Adams, 2008). Further, results from continued scholarly work could help illuminate and mobilize higher education leadership and administration to make better-informed decisions regarding funding, managing, and evaluating the effectiveness and public perceptions of online degrees.
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References
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Online Journal of Distance Learning Administration, Volume XII, Number I, Spring 2009
University of West Georgia, Distance Education Center
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